CRM AND THE CUSTOMER
EXPERIENCE
Improve your customer experience management with SAP C/4HANA
Build a connected customer journey based on empathy and trust with SAP C/4HANA, a suite of five industry-leading cloud solution portfolios, and SAP C/4HANA Foundation to help your business innovate, integrate, and be agile.
Overview
SAP Customer Data Cloud
Turn anonymous visitors into loyal customers.
SAP Marketing Cloud
Treat marketing as a trusted source of business.
SAP Commerce Cloud
Provide a superior and personalised omnichannel commerce experience.
SAP Cloud Platform
SAP C/4HANA and SAP Cloud Platform provide a vital combination of power, trust, and speed to deliver a seamlessly connected end-to-end experience.
Features
SAP Customer Data Cloud
Turn anonymous visitors into loyal customers.
SAP Marketing Cloud
Treat marketing as a trusted source of business.
- Create seamless customer experiences and onboarding
- Provide the data privacy and trust customers demand
- Eliminate data silos for better contextual marketing
- Offer customers transparency and control, while addressing GDPR compliance
- Personalise customer experiences across your business
- Build customer trust to develop ongoing relationships
- Optimise marketing to drive revenue
- Drive demand and growth for B2B marketers
SAP Commerce Cloud
Provide a superior and personalised omnichannel commerce experience.
SAP Cloud Platform
SAP C/4HANA and SAP Cloud Platform provide a vital combination of power, trust, and speed to deliver a seamlessly connected end-to-end experience.
- Benefit from using a single commerce solution
- Support all go-to-market models
- Leverage industry-specific capabilities
- Realise a fast ROI with prebuilt integrations
- Exceed expectations with built-in flexibility
- Simplify complex integrations for any size business by connecting on-premise and cloud applications, as well as cloud to cloud, with 150+ prebuilt connectors
- Leverage prebuilt applications by SAP’s partner ecosystem to get started quickly
- Connect and extend enterprise SAP C/4HANA cloud applications with SAP Cloud Platform Extension Factory or Kyma open-source project designed natively on Kubernetes
Support the end-to-end customer journey
Explore the other cloud solution portfolios in the SAP C/4HANA suite.
SAP C/4HANA
See how the SAP C/4HANA suite brings together customer data, machine learning technology, and microservices to power real-time customer engagements across sales, service, marketing, and commerce.
SEE C/4 HANA IN ACTION.
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